Garnier, a subsidiary of L’Oréal, has recruited Georgia May Jagger as its new international spokesperson for their haircare and styling line, Garnier Fructis.

Ali Goldstein, Senior Vice President of Marketing, Garnier commented, “We are thrilled to welcome Georgia May Jagger into the Garnier family. A product of rock ‘n’ roll and fashion royalty, Jagger is known for her unique beauty and global appeal. She is a perfect representation of the Garnier Fructis girl; effortlessly chic, ever-fun-loving, and always on the move.”

Jagger’s endorsement will span the entire Garnier Fructis haircare line, including shampoos, conditioners, treatments, and styling products. The brand’s new campaign launched on September 14, 2015. It includes print, digital and social media advertising across major media outlets, in addition to a broadcast commercial.